Mobile phones' launching and closure in the race and factors for the competition.

BlackBerry

Blackberry was once most popular mobile phone in the cellular phone world. It was an ideal  for businessmen. Its security system was undoubtedly superb and users felt comfortable with their privacy. It dominated the world market being in the top of the rank from 2008 to 2009. In 2007, its market share in the US was 50% and in the global share was 20% which indicate its dominance in the market. It started many new features as pioneer of the trade. It started its journey with QNX operating system and shifted to Android to run the competitive market. It could not hold the market when few other mobile phones appear in competition. TCL, a Chinese company purchased its ownership in 2016 and tried to regain its former position. They declared to close its production from August 31, 2020.

Sony Ericsson

Ericsson was a user friendly mobile phone. It was the third largest cellular phone in 1999 after Nokia and Motorola. In 2000 it had huge loss and decreasing of market share. Due to the fire incident in the Philips factory Ericsson and Nokia both faced a sudden shock in production line. Nokia could overcome the situation having alternatives. Ericsson suffered as it had not gone for other sources at the time. It could not bring edition, features and updatation  in their products. It decided to merge with Sony and started a joint venture. It appeared in the market with the brand name Sony Ericsson  and could make profit in 2003 first passing through a continuous loss. It could not stand with profit and  it had significant loss in 2008 in the global market. Sony purchased Ericsson's part and started its journey with the name of Sony to survive in the competition in 2012. 

Windows Phone

Microsoft stared their Windows mobile in partnership with famous Nokia in 2011. In a joint announcement of Nokia and Microsoft, they declared that Windows Phone would be their smart phone brand. It started with widows operating system. Microsoft purchased Nokia's division completely in 2013 and procedures for transferring ownership was completed in 2014. Microsoft brought many features with their smartphone. Skype, updated MS Office facilities and Microsoft Edge were introduced gradually with Windows Phone. Many reasons led the giant software company to close the development of Windows Phone in January 14, 2020.

Motorola

Motorola started the mobile phone service first in Bangladesh in 1990 with CDMA system. It was the only mobile phone up to 1997 and had monopoly in the market. It was too expensive to purchase and to maintain. Citycell started the mobile network and added Motorola as their mobile device. It shut down services in 2016. 

Few factors always remain significant for a mobile phone device. From customer point of view it can be visualized and defined within a few. Features are very important for a mobile phone. Features like camera, zoom, resolution, screen, size, beauty, durability and potability etc are prominent. Considering these factors, every mobile company changes their version at least once in a year. App developers play a vital role for the mobile operating system. Android and iOS get maximum premium Apps and introduce with the updatation of versions. App developers feel comfortable with these two so production of Apps are mostly Android and iOS based. Other operating systems get fewer Apps. So mobile operated by Android or iOS are getting the advantages. Lifetime of battery and time needed for complete charge are also equally important. So mobile companies develop battery every year. Another feature for the battery is very important which is none but operating time after full charge. In this smart era, complete internet facilities are very important. Maximum people use Facebook, Twitter, WhatApp, Viber, Instagram and many more social services from  mobile phones. So any phone lacking these facilities will leg behind in the competition. Bottom line is the price and affordability. It should be within standard.